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Brand Britain: Why a country's brand image matters

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Manage episode 362267807 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

  continue reading

160 episodes

Artwork
iconShare
 
Manage episode 362267807 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

  continue reading

160 episodes

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