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4: Ambareesh Murty on creating a profitable e-commerce co. and taking it public

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Manage episode 254220976 series 2624852
Content provided by Mint Startup Diaries and Mint - HT Smartcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mint Startup Diaries and Mint - HT Smartcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In an exclusive conversation with Mint’s Associate Editor Shrija Agarwal, Ambareesh Murty, Co-founder and CEO of India’s leading online home furnishing retailer Pepper Fry, discusses his journey in creating a profitable brand in the highly competitive e-commerce space. Ambareesh believes that the road to profitability for an e-commerce niche such as Pepperfry is through creating ‘differentiation,’ ‘scalability,’ and ‘brand recall.’ And these three factors allow Pepper Fry to consistently make 20%+ contribution. Ambareesh shares his intension to take Pepper Fry ‘public’ and believes that ‘IPO’ is the true measure of success, at a time when many tech-entrepreneurs prefer to stay private for long. Ambareesh, further opens on a host of topics: his initial mistakes and course corrections in creating Pepperfry, frugal capital raising at a time when capital is abundant, advent of Ikea and its impact on his business, and some of the key challenges and learnings in the course of creating a successful brand.

  continue reading

27 episodes

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iconShare
 
Manage episode 254220976 series 2624852
Content provided by Mint Startup Diaries and Mint - HT Smartcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mint Startup Diaries and Mint - HT Smartcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In an exclusive conversation with Mint’s Associate Editor Shrija Agarwal, Ambareesh Murty, Co-founder and CEO of India’s leading online home furnishing retailer Pepper Fry, discusses his journey in creating a profitable brand in the highly competitive e-commerce space. Ambareesh believes that the road to profitability for an e-commerce niche such as Pepperfry is through creating ‘differentiation,’ ‘scalability,’ and ‘brand recall.’ And these three factors allow Pepper Fry to consistently make 20%+ contribution. Ambareesh shares his intension to take Pepper Fry ‘public’ and believes that ‘IPO’ is the true measure of success, at a time when many tech-entrepreneurs prefer to stay private for long. Ambareesh, further opens on a host of topics: his initial mistakes and course corrections in creating Pepperfry, frugal capital raising at a time when capital is abundant, advent of Ikea and its impact on his business, and some of the key challenges and learnings in the course of creating a successful brand.

  continue reading

27 episodes

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