Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Mint & Burn Episode 23: 'Blockchain Community Building as a Sport' with Professor Heath McDonald, Prof. Chis Berg, Prof. Jason Potts, and Kelsie Nabben
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Content provided by RMIT Blockchain Innovation Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMIT Blockchain Innovation Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today
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48 episodes
MP3•Episode home
Manage episode 302753273 series 2984593
Content provided by RMIT Blockchain Innovation Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMIT Blockchain Innovation Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today
…
continue reading
48 episodes
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