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Mint & Burn Episode 23: 'Blockchain Community Building as a Sport' with Professor Heath McDonald, Prof. Chis Berg, Prof. Jason Potts, and Kelsie Nabben

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Manage episode 302753273 series 2984593
Content provided by RMIT Blockchain Innovation Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMIT Blockchain Innovation Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today
  continue reading

48 episodes

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Manage episode 302753273 series 2984593
Content provided by RMIT Blockchain Innovation Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RMIT Blockchain Innovation Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today
  continue reading

48 episodes

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