Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding.
I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated their recipes based on customer feedback, and why Mark believes that despite his immense success, there’s still a lot of work to be done.
0:00 Mark's Impossibrew Journey
7:18 Failure is not a reason to stop
11:49 The beers
19:08 What's in the Impossibrew 'Social Blend'
26:40 Crowdfunding success
29:19 The future of functional AF beer
37:31 Low & no in Japan
41:49 What's next for Impossibrew?
45:35 The BBQ-Q
IMPOSSIBREW.CO.UK // @IMPOSSIBREWBEER // LABS LOYALTY
WE ALSO TALK ABOUT:
Sierra Nevada Hop Water
BEST EPISODE TO CHECK OUT NEXT
#59 Plant-powered AF Brewing: On Beer

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