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#82. “I Thought Alcohol-Free Beer Was Disgusting” How Jump Ship’s Founder Changed Her Own Mind
Manage episode 478562217 series 3499801
Sonja Mitchell is the founder of Jump Ship, the award-winning Scottish alcohol-free brewery making waves in the low/no space. From knowing absolutely nothing about brewing to winning 'Scottish Small Brewery of the Year', Sonja shares her remarkable journey—including launch delays, a pandemic pivot, and even a David and Goliath-esque legal battle.
0:00 Sonja's story
4:09 Building the business step by step
6:03 When brewing goes wrong
9:44 Pandemic setbacks
13:33 Opening her own brewery
21:24 The Jump Ship Range
24:35 Taking BrewDog to court
28:11 Chuckleberry sour
29:32 Making alcohol-free sour beers
31:08 Why brewing to 0.5% makes a better beer
35:07 Jump Ship non-alcoholic beer on draught
38:22 Why it's hard to find alcohol-free on draught
42:28 Naming the brand & nautical flags
47:05 Getting listed in Selfridges
49:46 Alcohol-free: A growing market
52:30 Led by the consumer
55:10 Labelling confusion
59:06 Finding Jump Ship
59:54 The BBQ-Q
TRY JUMP SHIP* // @JUMPSHIPBEER
WE ALSO TALK ABOUT:
Noughty AF*
Love No More
Wilfred’s*
Dry Drinker*
Big Drop*
BEST EPISODE TO CHECK OUT NEXT
#24 Going international with Big Drop Brewing co-founder Rob Fink
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Chapters
1. Sonja's story (00:00:00)
2. Building the business step by step (00:04:46)
3. When brewing goes wrong (00:06:40)
4. Pandemic set backs (00:10:21)
5. Opening her own brewery (00:14:10)
6. The Jump Ship Range (00:20:36)
7. Taking BrewDog to court (00:23:47)
8. Chuckleberry sour (00:27:23)
9. Making alcohol-free sour beers (00:28:44)
10. Why brewing to 0.5% makes a better beer (00:30:20)
11. Jump Ship non-alcoholic beer on draught (00:34:19)
12. Why it's hard to find alcohol-free on draught (00:37:34)
13. Naming the brand & nautical flags (00:41:40)
14. Getting listed in Selfridges (00:46:17)
15. Alcohol-free: A growing market (00:48:58)
16. Led by the consumer (00:51:42)
17. Labelling confusion (00:54:22)
18. Finding Jump Ship (00:58:18)
19. The BBQ-Q (00:59:06)
117 episodes
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