I chatted with Simon Rolfe, Director at Sea Change Wines - a brand combining award-winning wines with ocean conservation. Sea Change began in 2018 when Simon's team wanted to create a product that would create a legacy their children could be proud of. Inspired by David Attenborough’s Blue Planet series, they proceeded to build a brand, removing unnecessary packaging, using sustainable materials, and donating to marine charities with every sale.

Their alcohol-free Sea Change Free has exceeded expectations, with sales jumping from 2.2% to 5% of their total business in just one year. Simon shares insights on the challenges of creating quality alcohol-free wine and reveals plans for upcoming still and sparkling additions to their Free range.

WE CHAT ABOUT
0:00 Simon's Sea Change story
5:08 Inspiration from David Attenborough's Blue Planet
6:58 Creating an eco-conscious wine brand
10:06 Charity partners
17:12 How COVID brought them into alcohol-free wine
21:10 Customer demand
23:00 Finding a wine that was good enough
27:16 Doubling sales in two years
32:14 Student drinkers
34:51 The challenges of finding their next wines
38:44 Why wine is taking longer to get right
42:06 Ethical consumerism & mindful drinking
45:33 Finding Sea Change
47:11 The BBQ-Q

TRY SEA CHANGE FREE // @SEACHANGEWINE // SEACHANGEWINE.COM

WE ALSO TALK ABOUT:
Heineken 0.0*
Guinness 0.0*

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