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#74. 50% of Drinkers Prefer Going for Two: How ‘Coasting’ Is Changing the Way We Moderate
Manage episode 473382315 series 3499801
The mid-strength Collective. How these 12 brands are coming together to help spread the word of this exciting new category with great potential but little exposure.
ON THE SHOW
0:00 Intro
2:28 Why is mid-strength important?
3:18 Why we are choosing to moderate
4:55 Across the ages
6:20 How we're moderating
7:09 Coasting
8:06 Going for two is the new going for one
8:53 Why and when we're choosing mid-strength
11:03 Work drinks
12:52 The mid-strength challenge
14:31 Do drinkers actually want mid-strength drinks?
17:07 Mid-strength on pubs & bars
19:25 What drinkers want from mid-strenghth
21:57 Mid-strength ABVs
25:10 The mid-strength collective brands
EPISODES MENTIONED
#63 FAQ: What exactly are zebra striping and bookending (& do they work)?
#56 What does ABV mean? (and how does it affect low/no drinks?)
#21 Decem: From MasterChef finalist to 10% Spirit Distiller
#46 Double Dutch mixers: supporting low/no drinkers & women in hospitality
#34 Making a 6% red wine with founder Russell Lamb
#16 Exploring light-spirits with Quarter Proof 12% spirits
#41 Session Gin: A 25% gin for the modern drinker
THE COLLECTIVE
Brisk*
DECEM
Double Dutch*
Hayman’s*
6Percent
Maison Sassy*
Quarter Proof*
Session Spirit
Shandy Shack*
McGuigan Wines*
The Gentle Wine
Small Beer*
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🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset
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🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/
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💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
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*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.
Chapters
1. Intro (00:00:00)
2. Why is mid-strength important? (00:03:05)
3. Why we are choosing to moderate (00:03:55)
4. Across the ages (00:05:32)
5. How we're moderating (00:06:57)
6. Coasting (00:07:46)
7. Going for two is the new going for one (00:08:43)
8. Why and when we're choosing mid-strength (00:09:30)
9. Work drinks (00:11:40)
10. The mid-strength challenge (00:13:29)
11. Do drinkers actually want mid-strength drinks? (00:15:08)
12. Mid-strength on pubs & bars (00:16:19)
13. What drinkers want from mid-strenghth (00:18:37)
14. Mid-strength ABVs (00:21:09)
15. The mid-strength collective brands (00:24:22)
116 episodes
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