In this episode, I explore why alcohol-free bottles are labelled as ‘botanical spirit’ or ‘dark spiced’ instead of gin or rum. These naming conventions aren't just creative marketing—they're legal requirements which force alcohol-free producers to use alternative terminology that hints at what their products are meant to replace.

But does it cause more confusion? What do brands need to do to support low, no, light drinkers in finding, understanding and enjoying their drinks?

THIS WEEK, WE’RE TALKING ABOUT:
0:00 Talking alcohol-free spirits
1:29 Legally protected
2:37 Minimum requirements
4:23 Producer creativity
5:49 Is it confusing?
8:01 Is it bad for brands?
9:55 Is it easier for non-replica brands?
11:24 Naming & comparing
12:01 Will the law change?
13:17 What brands can do to help consumers.
13:39 What would you prefer?

BEST EPISODE TO LISTEN TO NEXT:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

ALSO MENTIONED:
CleanCo*
Lyre’s*
Rebels 0.0*

===
🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Reset
https://www.lownodrinker.com/4weekreset
===
🧐 Take the quiz and find out what's REALLY driving your midlife drinking habits
https://www.lownodrinker.com/

===
💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.