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102: "No One Wanted to Work with Me" - Athletic Brewing's Bill Shufelt

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Manage episode 494822157 series 3499801
Content provided by Denise Hamilton-Mace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Denise Hamilton-Mace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bill Shufelt, co-founder of Athletic Brewing, joins me to share the remarkable journey behind America's leading non-alcoholic beer brand.
From his personal decision to stop drinking 13 years ago to building a business that's now outselling major breweries, Bill's story is one of identifying a genuine market gap and relentlessly pursuing quality.
We explore Athletic's brewing philosophy, their expansion into the UK market (including that exciting Arsenal partnership), and why Bill believes non-alcoholic drinks could eventually claim 50% of the adult beverage market.
With insights on everything from draft beer challenges to their impressive charitable giving programme, this conversation reveals why Athletic Brewing has become such a force in reshaping how we think about beer.
5:58 No one wanted to work with me
10:16 When did we change the way we drink
15:31 The Athletic Brewing range UK/USA
23:26 Cocktail beers
26:05 Draught beer challenges
31:03 Big brands & big sport
33:17 Arsenal partnership
37:43 Two for the trails
44:08 The BBQ-Q
45:50 Bill's industry predictions
TRY ATHLETIC BREWING // @ATHLETICBREWING
WE ALSO TALK ABOUT:
The Pathfinder*
Ritual Zero Proof
BEST EPISODE TO CHECK OUT NEXT
#28 - 1,500 AF Beers & Counting, with Martin Dixon

===
👋🏾 APPLY TO BE PART OF THE 4 WEEK MINDFUL DRINKING RESET BETA GROUP FOR FREE - https://form.jotform.com/252452254315350

===
🥃 Download your free guide: WHY YOU CAN'T DRINK LIKE YOU USED TO + YOUR NEW 5pm FIX - mindfuldrinkingreset.com

===
💰
Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE - https://wisebartender.co.uk/lownodrinkermagazine*
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

  continue reading

Chapters

1. Bill Shufelt's Athletic Brewing story (00:00:00)

2. No one wanted to work with me (00:06:40)

3. No playbook (00:08:17)

4. When did we change the way we drink (00:10:58)

5. The Athletic Brewing range UK/USA (00:16:36)

6. Cocktail beers (00:24:31)

7. Draught beer challenges (00:27:10)

8. Big brands & big sport (00:32:08)

9. Arsenal partnership (00:34:22)

10. Two for the trails (00:38:48)

11. Where to find Athletic Brewing (00:43:52)

12. The BBQ-Q (00:45:13)

13. Bill's industry predictions (00:46:55)

113 episodes

Artwork
iconShare
 
Manage episode 494822157 series 3499801
Content provided by Denise Hamilton-Mace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Denise Hamilton-Mace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bill Shufelt, co-founder of Athletic Brewing, joins me to share the remarkable journey behind America's leading non-alcoholic beer brand.
From his personal decision to stop drinking 13 years ago to building a business that's now outselling major breweries, Bill's story is one of identifying a genuine market gap and relentlessly pursuing quality.
We explore Athletic's brewing philosophy, their expansion into the UK market (including that exciting Arsenal partnership), and why Bill believes non-alcoholic drinks could eventually claim 50% of the adult beverage market.
With insights on everything from draft beer challenges to their impressive charitable giving programme, this conversation reveals why Athletic Brewing has become such a force in reshaping how we think about beer.
5:58 No one wanted to work with me
10:16 When did we change the way we drink
15:31 The Athletic Brewing range UK/USA
23:26 Cocktail beers
26:05 Draught beer challenges
31:03 Big brands & big sport
33:17 Arsenal partnership
37:43 Two for the trails
44:08 The BBQ-Q
45:50 Bill's industry predictions
TRY ATHLETIC BREWING // @ATHLETICBREWING
WE ALSO TALK ABOUT:
The Pathfinder*
Ritual Zero Proof
BEST EPISODE TO CHECK OUT NEXT
#28 - 1,500 AF Beers & Counting, with Martin Dixon

===
👋🏾 APPLY TO BE PART OF THE 4 WEEK MINDFUL DRINKING RESET BETA GROUP FOR FREE - https://form.jotform.com/252452254315350

===
🥃 Download your free guide: WHY YOU CAN'T DRINK LIKE YOU USED TO + YOUR NEW 5pm FIX - mindfuldrinkingreset.com

===
💰
Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE - https://wisebartender.co.uk/lownodrinkermagazine*
===
*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

  continue reading

Chapters

1. Bill Shufelt's Athletic Brewing story (00:00:00)

2. No one wanted to work with me (00:06:40)

3. No playbook (00:08:17)

4. When did we change the way we drink (00:10:58)

5. The Athletic Brewing range UK/USA (00:16:36)

6. Cocktail beers (00:24:31)

7. Draught beer challenges (00:27:10)

8. Big brands & big sport (00:32:08)

9. Arsenal partnership (00:34:22)

10. Two for the trails (00:38:48)

11. Where to find Athletic Brewing (00:43:52)

12. The BBQ-Q (00:45:13)

13. Bill's industry predictions (00:46:55)

113 episodes

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