Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.

Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.

Key Takeaways:

Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.

Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.

Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.

Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.

Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.

Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.

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