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How Ross Novotny Built the First Subscription-Based, On-Demand Pool and Spa Service | Ross Novotny
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#550 What if you could have a pool all summer — without the massive price tag, maintenance, or commitment? In this episode hosted by Kirsten Tyrrel, we’re joined by Ross Novotny, founder of Now Pools — the first-ever subscription-based, on-demand pool and spa service. Ross shares how a personal pain point in the sweltering Phoenix heat sparked a business idea that’s disrupting traditional pool ownership. From bootstrapping with 45 pools during the pandemic to managing a lean seasonal team and eyeing nationwide franchising, Ross dives into the behind-the-scenes of building a logistics-heavy, customer-centric company. If you've ever wanted a pool without the permanent commitment or are curious about scaling a subscription-based service, this episode is packed with insight and inspiration!
What we discuss with Ross:
+ Origin of the Now Pools idea
+ Subscription-based pool ownership
+ Challenges with above-ground pools
+ Simplifying customer options
+ Pricing structure and profitability
+ Seasonal business model
+ Expansion through franchising
+ Lessons from early mistakes
+ Importance of automation
+ Future potential of event rentals
Thank you, Ross!
Check out Now Pools at NowPools.com.
Follow Ross on LinkedIn.
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