Let’s talk about the thing no one wants to admit: 2026 is going to expose every crack in the online business world. AI is wiping out busywork, collapsing the middle, and forcing all of us to get brutally good at discernment. In a world where you can build anything, the winners will be the ones who know what to say no to. In this episode, I break down the “barbell economy” we’re walking into — premium human-only offers on one end, affordable AI-assisted products on the other — and why your ability to show up as an actual human (voice, face, opinions, connection) is suddenly your most valuable asset. I also get into the six non-negotiables every online business needs next year: a real free offer, a strong live sales engine, a search channel, a social home base, daily sales activity, and one low-cost intro offer that fits the new pricing reality. If you feel like the landscape is shifting under your feet, this one will bring you back to center. DM me if this hit a nerve — or if it helped you figure out what your 2026 plan should actually look like.