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Have you ever wondered why you can push so much harder when someone else is training you? That nagging realization—that we rarely reach our true potential on our own—kicks off a fascinating exploration of human performance and achievement in this episode.

We dive deep into the psychology behind why external accountability works so powerfully. It's not just about having someone to spot you during bench presses; it's about that voice in your head that gives up long before your muscles do. From PT sessions that leave you gasping when you thought you were already giving your all, to the business implications of having coaches and mentors who see capacities in you that you don't recognize yourself.

The conversation shifts to examining extraordinary work ethic through the lens of Alex Hormozi's recent book launch—a masterclass in what becomes possible when someone operates beyond conventional boundaries. Breaking the record for nonfiction book sales within 24 hours didn't happen by accident but through a level of intensity most find uncomfortable. What does it mean when someone doesn't see weekends as days off but simply as days to advance their mission?

Perhaps most valuable is the practical discussion about implementing "deep work" strategies—carving out uninterrupted time blocks in the early morning hours when the world is still sleeping. We explore the frustration of stagnation despite effort, the critical difference between rewarding activity versus results, and how to systematically empower your team to solve problems without constant leadership intervention.

If you're tired of hitting the same ceiling in your fitness, business, or personal development, this conversation offers both the uncomfortable truths and practical strategies needed to break through. As Alex Hormozi puts it: "Do so much work that it would be unreasonable for you to fail."

If you want to elevate your business and entrepreneur life, don't forget to check out our CMO Playbook Group at cmoplaybook.ai and join us for FREE at the Builders Summit at https://builderelite.oneclickdigital.net.au/builders-summit 🫱🏽‍🫲🏼