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Is your offer so valuable that people feel stupid saying no? That's the breakthrough realization George and Robbie had during their most successful Builder Summit events yet across Melbourne and Sydney.
After nearly three years of hosting construction industry events, they identified a crucial factor that dramatically increased their conversion rates - creating an offer stack with so much value that even their own team members questioned if they were "giving away too much." This revelation provides a powerful lesson for any business: if you've never worried about giving excessive value, you're probably not giving enough.
The duo unpacks several key elements that contributed to their success, from improved presentation techniques that create genuine audience connection to the urgency created by AI implementation in construction. They share the psychology behind why some people register but don't attend events, how to stand out from competitors through unexpected effort, and the mindset shift required to approach networking with a value-first mentality rather than simply asking for time.
Through real-world examples—like the builder who secured a shortlisting for a $13.5 million project by physically delivering a branded proposal box when competitors merely emailed PDFs—George and Robbie demonstrate how thinking differently creates extraordinary opportunities. Their experiences offer valuable insights for construction professionals looking to elevate their businesses and marketing strategies.
Listen through to the end for the announcement of their upcoming Perth event in November and actionable advice on how to apply these principles in your own business. Whether you're a builder, tradesperson, or industry service provider, these strategies will help you create more compelling offers and stand out in a crowded marketplace.