Your brand voice is so much more than a logo and color palette! In this episode of Million Dollar Breakthrough, I share the real story behind my branding lessons from real estate, and how consistency—not creativity—wins in marketing. Discover how to use your natural language, tone, and even your favorite emojis to create a powerful, authentic connection with your podcast audience.
TIMESTAMPS
00:00 Why brand voice matters more than you think
00:27 Real estate: what it taught me about marketing
05:36 Beyond the logo: What brand identity really includes
06:27 Podcast-specific branding tips
08:06 Aligning your copy with your actual voice
08:35 “You guys” vs “hey friends”: Why little words matter
09:24 Real-life examples: Lindsey Schwartz & Natalie Ellis
09:55 Don’t force your brand voice—uncover it naturally
10:20 DM “205” to get the free brand voice guide & AI prompt!
11:14 Creating community through brand consistency
11:36 Branding example: A therapist who helps with amicable divorces
12:49 Emojis as part of your brand voice
13:51 Swearing, style, and staying true to who you are
15:16 Online vs offline disconnects can cost you clients
16:39 Why alignment builds trust and loyalty
17:27 Go deeper than design—refine your voice
18:25 Get the free brand guide and start your own breakthrough!
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