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Doug Zarkin: Moving Your Brand Out of the Friend Zone
Manage episode 472013281 series 2724196
This week, Mike welcomes Doug Zarkin, a branding expert with an impressive portfolio that includes Avon and Victoria's Secret Pink. Doug discusses his career journey from post-grad hustling to becoming a chief brand officer, emphasizing key lessons learned along the way. He reveals the principles of emotional connection in branding and marketing, highlighting the importance of listening to consumers and building campaigns that resonate deeply. Doug also delves into the contrasting approaches of branding and marketing and shares actionable advice for aspiring entrepreneurs and marketers on how to succeed in the competitive landscape. He passionately shares why there is no right or wrong way in marketing, just a direction to commit to fully.
Doug also introduces his book, 'Moving Your Brand Out of the Friend Zone,' and explores some fascinating case studies, such as transforming Avon's brand appeal to a younger audience and scaling Victoria’s Secret Pink into a fashion powerhouse. With insights on the role of technology and AI in future branding strategies and the essentials of creating impactful ad campaigns, this episode is packed with invaluable knowledge for anyone interested in marketing and brand management. Tune in for Doug's candid insights about the challenges and triumphs of his career, and get inspired to THINK HUMAN in every business and marketing decision.
Resources Mentioned in This Episode:
Moving Your Brand Out of the Friend Zone
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