In this episode of the Midway Business Podcast, Butch Zemar sits down with Alan Stern to talk about how SMBs can stop marketing like it’s 1999 and start using AI and personal branding to actually stand out. AI isn’t here to steal your job—it’s here to be the best employee you’ll never have to put on payroll.

Alan also shares his HEAT Method—Humor, Education, Adding Value, and Trust—a playbook for building real connections instead of sounding like every other “we’re passionate about excellence” company brochure. If you’re tired of blending in, grab your coffee (or something stronger) and listen in. Your future customers will thank you.

For more information, please contact us at EliteBenefits.net or call 708-535-3006.

To contact Alan Stern: [email protected] or Persona Marketing Inc.