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327 | Modernizing the Bourbon Barrel Market: Chris Wiedmar of Hogshead

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Manage episode 518747956 series 2240483
Content provided by Middle Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new digital marketplace is modernizing how bourbon barrels are bought, sold, and valued across Kentucky’s signature industry.

In this episode, Hogshead co-founder and CEO Chris Wiedmar joins us to share how his company is bringing transparency and technology to the bourbon supply chain - transforming a relationship-driven trade into a data-driven market.

From his early experience launching the NFT-powered brand Party Horses to building a two-sided platform used by distilleries, brokers, and investors, Chris explains how Hogshead is helping the industry adapt to a world where barrels are not just aging whiskey, but appreciating assets.

The conversation explores how Hogshead is positioning Kentucky at the center of a global market for barrel-aged spirits - connecting tradition, technology, and entrepreneurship in one of the state’s most iconic sectors.

Hosted by Logan Jones

Middle Tech is proudly supported by:

KY Innovation → kyinnovation.com

Awesome Inc → awesomeinc.org

  continue reading

498 episodes

Artwork
iconShare
 
Manage episode 518747956 series 2240483
Content provided by Middle Tech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Middle Tech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

A new digital marketplace is modernizing how bourbon barrels are bought, sold, and valued across Kentucky’s signature industry.

In this episode, Hogshead co-founder and CEO Chris Wiedmar joins us to share how his company is bringing transparency and technology to the bourbon supply chain - transforming a relationship-driven trade into a data-driven market.

From his early experience launching the NFT-powered brand Party Horses to building a two-sided platform used by distilleries, brokers, and investors, Chris explains how Hogshead is helping the industry adapt to a world where barrels are not just aging whiskey, but appreciating assets.

The conversation explores how Hogshead is positioning Kentucky at the center of a global market for barrel-aged spirits - connecting tradition, technology, and entrepreneurship in one of the state’s most iconic sectors.

Hosted by Logan Jones

Middle Tech is proudly supported by:

KY Innovation → kyinnovation.com

Awesome Inc → awesomeinc.org

  continue reading

498 episodes

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