Interview With Bill Rollender, Senior Manager of Product Marketing at Microchip Technology Inc.

In this podcast, we speak to Bill Rollender, senior manager of product marketing at Microchip, about the changing demands of data center storage. From RAID controllers to SSDs and CXL memory controllers, Bill shares how Microchip is driving innovation and supporting the growing need for high-performance, secure, and scalable storage solutions.

Artificial intelligence is one of the biggest trends driving storage, but it’s not the only factor driving change. Bill and Mike explore what else is impacting storage needs and shaping the industry.

They dive into the ongoing debate between solid-state drives (SSDs) and hard disk drives (HDDs), weighing performance against cost and reliability.

With storage playing a crucial role in AI workloads, security, and scalability, Microchip continues to innovate, ensuring businesses have reliable, high-performance solutions for their data needs.

Find out more about Storage Solutions at Microchip here: https://www.microchip.com/en-us/products/storage

Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions

Time Stamps

[02:14] – Storage in Data Centers

[03:25] – SSDs Vs HDDs

[05:45] – Security

[07:21] – Microchip’s Solutions

[17:15] – Technical Support

Follow Bill

Bill Rollender on LinkedIn: https://www.linkedin.com/in/bill-rollender-8326862/

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Beyond the Microchip

So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.

But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose?

Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.

Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.