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Top ten global martech analyst Scott Brinker says tech vendor consolidation has begun, agentic AI’s impact deep on marketers to master a complex, multi-agent future

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Manage episode 494328468 series 2501526
Content provided by iHeart Podcasts Australia and IHeart Podcasts Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeart Podcasts Australia and IHeart Podcasts Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host: Andrew Birmingham, Editor - CX | Martech | Ecom

Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds, they unpack the pace, the promise - and the peril - of martech’s accelerating complexity. Brinker explains why martech consolidation is finally underway, why agentic AI may be as transformative as the internet, and what needs to happen before we hit a truly interoperable, multi-agent future. Along the way: data chaos, consumption pricing, cybersecurity blind spots—and why marketers must learn to ride the wave, not be crushed by it.

See omnystudio.com/listener for privacy information.

  continue reading

397 episodes

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iconShare
 
Manage episode 494328468 series 2501526
Content provided by iHeart Podcasts Australia and IHeart Podcasts Australia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeart Podcasts Australia and IHeart Podcasts Australia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host: Andrew Birmingham, Editor - CX | Martech | Ecom

Mi3’s tech editor Andrew Birmingham is joined by global Martech doyenne and Chief Martec's editor-in-chief Scott Brinker to dissect the 2025 Martech Landscape, his famed spaghetti-styled industry maps, now at 15,000 different tech solutions, and what it really means for marketers. From the prolific number of martech vendors and AI-powered tools to the dawn of agentic AI and the quest for a universal data layer to unify fractured data feeds, they unpack the pace, the promise - and the peril - of martech’s accelerating complexity. Brinker explains why martech consolidation is finally underway, why agentic AI may be as transformative as the internet, and what needs to happen before we hit a truly interoperable, multi-agent future. Along the way: data chaos, consumption pricing, cybersecurity blind spots—and why marketers must learn to ride the wave, not be crushed by it.

See omnystudio.com/listener for privacy information.

  continue reading

397 episodes

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