Listen to Meru Data's podcast exploring the rapidly evolving state privacy enforcement landscape and the growing complexities of AdTech compliance. In this episode, we break down the latest regulatory developments, including the California Privacy Protection Agency’s (CPPA) recent enforcement action against Tractor Supply Company and the emergence of a new multi-state privacy enforcement consortium.

Gain practical, actionable insights to strengthen your organization’s privacy program as enforcement risks grow and expectations rise. This session will help you:

• Understand the CPPA’s latest enforcement action against Tractor Supply Company.
• Insights into the objectives and implications of the newly formed state privacy consortium
• Discuss the broader impact these changes could have on your privacy program.
• Guidance on anticipating how these regulatory changes may affect your privacy operations. including tips for training and embedding compliance into business operations

This session is approved by the International Association of Privacy Professionals (IAPP) for Continuing Privacy Education (CPE) credits.

Speakers

Priya Keshav, Founder & CEO, Meru Data LLC
Priya Keshav helps organizations proactively manage privacy risks involving data governance, AI, AdTech, data mapping, and compliance operations. With over 20 years of consulting experience including leadership roles at KPMG she brings deep expertise in privacy, cyber-crime response, eDiscovery, and forensic investigations. Priya frequently speaks at leading industry events across privacy, security, and AI governance.

Sundeep Kapur, Partner, Orrick, Herrington & Sutcliffe LLP
Sundeep Kapur advises global organizations on privacy compliance, regulatory investigations, AdTech, and emerging technology law. With extensive experience across U.S. state privacy laws, FTC regulations, GDPR, children’s safety laws, and AI frameworks, he is a recognized industry leader named Outstanding Contributor to Legal Affairs by the IAB in 2024. He plays a key role in shaping industry-wide AdTech privacy initiatives and serves on the Law360 2025 Cybersecurity & Privacy Editorial Advisory Board.