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AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions

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Manage episode 500915475 series 3400476
Content provided by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

---

Sign up for my upcoming Optimize for AI Guide
👉 Become an INSIDER
https://www.meredithshusband.com/#insiders

VOTE » Help Shape the Future Survey:
https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f

  continue reading

Chapters

1. AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions (00:00:00)

2. Insider's Inbox Introduction (00:00:48)

3. ChatGPT Using Google: New Evidence (00:01:36)

4. Zero-Click Search Explained (00:04:07)

5. Higher Conversion Rates From AI Traffic (00:06:06)

6. What This Means For Photographers (00:07:35)

158 episodes

Artwork
iconShare
 
Manage episode 500915475 series 3400476
Content provided by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

---

Sign up for my upcoming Optimize for AI Guide
👉 Become an INSIDER
https://www.meredithshusband.com/#insiders

VOTE » Help Shape the Future Survey:
https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f

  continue reading

Chapters

1. AI Brings Zero-Click Searches: Fewer Clicks, Better Conversions (00:00:00)

2. Insider's Inbox Introduction (00:00:48)

3. ChatGPT Using Google: New Evidence (00:01:36)

4. Zero-Click Search Explained (00:04:07)

5. Higher Conversion Rates From AI Traffic (00:06:06)

6. What This Means For Photographers (00:07:35)

158 episodes

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