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103: Lee Richter, What You Can Learn From The Pet Industry

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Manage episode 215933536 series 1919419
Content provided by Dustin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The pet industry speaks for the changing times. It used to be that if you built a big enough business, you could just mass message consumers, and those seeking your product would become your customers. But today, a corgi owner only wants to know about corgi products. Technology has broken the messaging infrastructure, and now social media allows for niche brands to more pointedly target their audience.

See omnystudio.com/listener for privacy information.

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 215933536 series 1919419
Content provided by Dustin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The pet industry speaks for the changing times. It used to be that if you built a big enough business, you could just mass message consumers, and those seeking your product would become your customers. But today, a corgi owner only wants to know about corgi products. Technology has broken the messaging infrastructure, and now social media allows for niche brands to more pointedly target their audience.

See omnystudio.com/listener for privacy information.

  continue reading

107 episodes

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