Sales success starts with clarity. In a world that never slows down, clarity becomes an anchor, the difference between teams that survive the whirlwind and those that rise above it.

This episode takes a different format, as we recap our recent webinar, Winning in the Whirlwind: A New Playbook for High Performing Sales Teams, where host Hayley Parr pulls together the most powerful moments and insights from David Hammond, Senior Director of Sales at Epicor, and a veteran of more than two decades leading go-to-market teams. He shares what it takes to lead with purpose in an era defined by change. David explores why today’s biggest challenges, including ambiguity, pressure, and constant transformation, stem not from productivity issues but from a lack of clarity.

From rethinking how we measure success to empowering the next generation of sellers, David outlines a future where culture is the actual growth engine. When leaders create space for presence, transparency, and human connection, sales teams don’t just do more with less; they find meaning in the work itself.

At its core, this conversation is a reminder: the best sales organizations don’t fight the whirlwind. They find clarity within it and turn purpose into performance.

To catch the full webinar, visit: https://www.integritysolutions.com/resources/webinar/winning-in-the-whirlwind-a-new-playbook-for-high-performing-sales-teams/

In this episode, you’ll learn:

• Clarity as a Competitive Edge: Why the best sales teams don’t just work harder, they work with a clear sense of purpose that cuts through noise and change.
• Purpose-Driven Performance: How connecting everyday actions to a meaningful “why” transforms pressure into privilege and drives long-term engagement.
• Courageous Vulnerability: Why openness and authenticity aren’t soft skills, but the foundation for trust, learning, and real growth on sales teams.
• Psychological Safety as a Growth Engine: How creating space for feedback, mistakes, and reflection fuels innovation and stronger customer relationships.

Resources:

• David Hammond’s LinkedIn: https://www.linkedin.com/in/dhammond/
• Learn more about Epicor: https://www.epicor.com/en/

Jump into the conversation:
(00:00) Intro

(01:11) The whirlwind reality of today’s sales market

(04:32) Finding clarity and purpose amid constant change

(06:15) Turning pressure into purpose-driven performance

(08:23) The hidden costs of indecision and fear in sales teams

(11:22) Building courageous vulnerability and psychological safety

(12:43) Empowering the next generation of sellers through connection

(14:59) Culture, clarity, and purpose as the foundation for growth