Building authentic connections through marketing is more important than ever, especially in an age of automation.

Em Holldorf, Director of Demand Generation at Integrity Solutions, shares how a human-first mindset has guided her career—from organic farming to edtech. She explains why purpose, values, and collaboration are the backbone of effective marketing, especially when resources are tight. Em also reflects on real lessons from the field and why authentic conversations, not polished messaging, are the future of marketing.

In this episode, you’ll learn:

• Marketing with Purpose: Why aligning to values and mission creates more meaningful results.
• Cross-Functional Collaboration: How to break down silos and build momentum across teams.
• Creativity Over Budget: The mindset shift that turns constraints into innovation.
• Authenticity in the AI Age: How to bring back the human touch in content, email, and brand storytelling.

Resources:

• Em Holldorf’s LinkedIn: https://www.linkedin.com/in/emily-holldorf/
• Learn more about Integrity Solutions: www.integritysolutions.com/

Jump into the conversation:

(00:21) Meet Em Holldorf

(03:13) Em’s journey into marketing

(05:47) Career highlights and industry shifts

(10:42) The importance of human-centric marketing

(22:09) Marketing war stories: Trade show chaos

(24:41) Upcoming events and conferences

(25:30) Marketing trends: The human touch in the age of AI

(29:19) Excitement for the future at Integrity Solutions