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Content provided by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Craft vs AI Wars: Apple, Barbour, & Coca-Cola

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Manage episode 519235944 series 3663065
Content provided by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.

  • Nike Dodgers Murals (00:18-01:53)

  • Apple's Glass Logo Rebrand & Apple TV (01:54-11:03)

  • Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39)

  • Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20)

  • Starbucks Bear Cup Disaster & Consumerism (37:21-47:03)

  • Takeaways & Optimism (47:03-54:20)

  continue reading

35 episodes

Artwork
iconShare
 
Manage episode 519235944 series 3663065
Content provided by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sonia and Christina break down consumer brand marketing wins and fails across Apple's glass logo rebrand, Nike's LA murals, Sephora's tone-deaf holiday ad with Mariah Carey, the AI wars between Coca-Cola and Barbour's Wallace & Gromit collab, and the Starbucks bear cup chaos. They also dig into Apple TV's quality-over-quantity approach, consumerism culture, and how brands are staking claims on AI vs craft.

  • Nike Dodgers Murals (00:18-01:53)

  • Apple's Glass Logo Rebrand & Apple TV (01:54-11:03)

  • Sephora's Mariah Carey Holiday Ad Backlash (17:18-27:39)

  • Coca-Cola AI vs Barbour Wallace & Gromit (28:34-37:20)

  • Starbucks Bear Cup Disaster & Consumerism (37:21-47:03)

  • Takeaways & Optimism (47:03-54:20)

  continue reading

35 episodes

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