427 - How Big Does Your Audience Need To Be Before You Launch Your Membership?

Membership Geeks Podcast with Mike Morrison

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8d ago 16:17

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In this episode of the Membership Geeks Podcast, I dive into one of the most common questions I get from soon-to-be membership site owners: how big does your audience actually need to be before launching your membership?

I get real about the numbers, explain why your email list is so much more important than your social media following, and break down how engagement and quality matter far more than pure quantity.

If you’ve ever wondered if you’re “ready” to launch or what you should focus on before taking the leap, this episode is here to give you clarity.

In this episode:

What’s the recommended size for your email list before it makes sense to launch a membership?
Why is the quality and engagement level of your audience more important than just having a big subscriber list?
Why shouldn’t you rely on social media followers when measuring your potential audience?
What specific steps can you take if you don’t yet have a large, engaged email list and want to launch a membership in the future?

Tune in to get practical, honest advice that will set you up for membership success!

Key Quotes & Takeaways:

"a list of 300 highly engaged, relevant, interested people beats a list of 3,000 who don't even remember who you are when you pop up in their inbox and they have no idea why they're on your list in the first place."

"You can only create a solution in the form of a membership if you understand the problems that membership will solve."

"Focus more on email subscribers than the vanity metrics of social media. Don't just play the numbers game. Make sure you're attracting the right kind of people and ignore all that nonsense gimmicky advice..."

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