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Content provided by Adam Steffen and Medicare Sales Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Steffen and Medicare Sales Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Selling Medicare: How to Build a Marketing Plan That Actually Works

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Manage episode 519221446 series 3563472
Content provided by Adam Steffen and Medicare Sales Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Steffen and Medicare Sales Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Medicare Sales Playbook, host Dallas Keithley welcomes Brian Askins, CEO of Lasting Mark, for his third appearance on the show — and this one's packed with wisdom. Together, they dive deep into why 92% of insurance agents fail, how to build a real marketing plan, and the exact steps that separate struggling agents from six-figure earners.

Brian breaks down the 5-step roadmap to a million-dollar Medicare business — including how to leverage cross-selling, elevate referrals, and fund your growth through smart marketing. Whether you're brand-new or ready to scale, this episode shows you how to stop playing the insurance lottery and start running a business that lasts.

👉 In this episode, you'll learn:

  • Why most agents never build traction — and how to avoid their mistakes

  • The truth about recruiting without a marketing plan

  • How to cross-sell and elevate to retirement planning

  • The simple system that fuels six-figure growth

  • What Brian would do today if he were starting over with $5K/month

🎯 Key Quote:

"If the horse is dead — dismount. Get off it, find the right team, and get moving again." — Brian Askins

📧 Want access to the Tuesday Tips or Last Wednesday Webinars? Email: [email protected]

📧 Want access to the Medicare Sales Playbook Cross Selling Sheet: https://medicaresalesplaybook.com/crosssellingsheet

🎥 Subscribe for more episodes every week: strategies, systems, and real stories from top-producing agents across the country.

  continue reading

89 episodes

Artwork
iconShare
 
Manage episode 519221446 series 3563472
Content provided by Adam Steffen and Medicare Sales Playbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Steffen and Medicare Sales Playbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Medicare Sales Playbook, host Dallas Keithley welcomes Brian Askins, CEO of Lasting Mark, for his third appearance on the show — and this one's packed with wisdom. Together, they dive deep into why 92% of insurance agents fail, how to build a real marketing plan, and the exact steps that separate struggling agents from six-figure earners.

Brian breaks down the 5-step roadmap to a million-dollar Medicare business — including how to leverage cross-selling, elevate referrals, and fund your growth through smart marketing. Whether you're brand-new or ready to scale, this episode shows you how to stop playing the insurance lottery and start running a business that lasts.

👉 In this episode, you'll learn:

  • Why most agents never build traction — and how to avoid their mistakes

  • The truth about recruiting without a marketing plan

  • How to cross-sell and elevate to retirement planning

  • The simple system that fuels six-figure growth

  • What Brian would do today if he were starting over with $5K/month

🎯 Key Quote:

"If the horse is dead — dismount. Get off it, find the right team, and get moving again." — Brian Askins

📧 Want access to the Tuesday Tips or Last Wednesday Webinars? Email: [email protected]

📧 Want access to the Medicare Sales Playbook Cross Selling Sheet: https://medicaresalesplaybook.com/crosssellingsheet

🎥 Subscribe for more episodes every week: strategies, systems, and real stories from top-producing agents across the country.

  continue reading

89 episodes

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