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Encore: Universal Principles for Creating Legends with Gair Maxwell

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Manage episode 509069723 series 3502287
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.

And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.

Tune in for more on:

  • Why statistics alone aren’t enough to make a sale
  • How to create conversations that release oxytocin
  • The 3 acts every story needs
  • Examples of compelling medical device stories that sell

Resources from this episode:

Social Media:

  continue reading

150 episodes

Artwork
iconShare
 
Manage episode 509069723 series 3502287
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.

And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.

Tune in for more on:

  • Why statistics alone aren’t enough to make a sale
  • How to create conversations that release oxytocin
  • The 3 acts every story needs
  • Examples of compelling medical device stories that sell

Resources from this episode:

Social Media:

  continue reading

150 episodes

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