Ever wondered how managing a household can mirror the challenges of running a business? Join us for an engaging conversation with Shirin Yadegar, the inspiring founder and CEO of LA Mom Magazine, as she shares her journey from communication and journalism at USC Annenberg to leading a thriving digital magazine. Shirin opens up about her unique perspective on parenting as a form of leadership, drawing parallels between guiding her four daughters and steering a successful enterprise. Gain insights into her world, where adaptability and empowerment are the cornerstones of both family life and career growth.
Explore the vibrant realm of entrepreneurship and media through Shirin's 14-year adventure with LA Mom Magazine. Transitioning from print to digital and embracing the rise of video content, she reveals the art of maintaining authenticity in an ever-evolving advertising landscape. Discover how platforms like Instagram and TikTok have taken center stage, and learn about impactful initiatives like the "Moms Matter" video series. Shirin's emphasis on emotion-driven communication offers a fresh perspective on connecting with audiences meaningfully.
In a candid discussion about female entrepreneurship, Shirin tackles the balancing act of work and family life, sharing strategies to leverage social media for growth while staying true to one's values. She offers wisdom on building credibility through authentic content and the importance of resilience in the entrepreneurial journey. With advice for aspiring entrepreneurs and a focus on embracing challenges, Shirin's story is a testament to perseverance and passion in the digital media landscape.

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.