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EP 137: How To Create The BEST Content?

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Manage episode 265509669 series 1256932
Content provided by Jon Rognerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Rognerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...

Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.

When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.

Start here:

Google Trends

Twitter Trends

Yahoo Trends

BuzzSumo (popular topics/trends)

AnswerThePublic (scraped questions/answers)

SparkToro - the websites feature (where spending time, content collaboration opportunities)

Glimpse (what consumers are interested in)

Pinterest Trends (inside Pinterest, fashion, food, drink, etc)

Emarketer - trends, research, consumer interest

Similarweb - undercover marketing strategies and content

Adding keyword research should also be mentioned, specially when you drill down even deeper.

Join our private client group: https://chaosmap.com/private/

โ–บHere's where to follow and listen to Jon:

Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Instagram: https://www.instagram.com/jonrognerud

Facebook: https://facebook.com/ChaosmapMarketing

Twitter: https://twitter.com/jonrognerud

LinkedIn: https://linkedin.com/in/jrognerud

Website: https://chaosmap.com

#chaosmap #googleads #jonrognerud

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 265509669 series 1256932
Content provided by Jon Rognerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Rognerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...

Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.

When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.

Start here:

Google Trends

Twitter Trends

Yahoo Trends

BuzzSumo (popular topics/trends)

AnswerThePublic (scraped questions/answers)

SparkToro - the websites feature (where spending time, content collaboration opportunities)

Glimpse (what consumers are interested in)

Pinterest Trends (inside Pinterest, fashion, food, drink, etc)

Emarketer - trends, research, consumer interest

Similarweb - undercover marketing strategies and content

Adding keyword research should also be mentioned, specially when you drill down even deeper.

Join our private client group: https://chaosmap.com/private/

โ–บHere's where to follow and listen to Jon:

Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Instagram: https://www.instagram.com/jonrognerud

Facebook: https://facebook.com/ChaosmapMarketing

Twitter: https://twitter.com/jonrognerud

LinkedIn: https://linkedin.com/in/jrognerud

Website: https://chaosmap.com

#chaosmap #googleads #jonrognerud

  continue reading

100 episodes

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