Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive deep into the math behind med spa marketing — the five concepts you must understand if you want predictable growth and true ROI.Most practice owners look at marketing as an expense, get caught up in the wrong metrics, or miss the trade-offs that actually drive long-term revenue. This episode breaks it all down and gives you a clear framework to confidently evaluate your marketing investment.We cover…✅ The 5 most common mistakes med spa owners make when measuring ROI✅ How to properly connect ad spend, CAC, and revenue growth✅ The inverse relationship between offer attractiveness and acquisition cost✅ Why focusing only on initial visit revenue (or lifetime value) leads to bad decisions✅ How to factor in retention, client quality, and cash flow for the full picture✅ Why marketing should be viewed as an investment, not an expense✅ Real-world numbers and case studies showing how small CAC improvements can unlock hundreds of thousands in revenueIf you’ve ever asked, “Are my ads really working?” or struggled with the confidence to scale your marketing budget, this episode will show you the math that matters — and how to turn marketing into a predictable growth engine for your med spa.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorEpisodes mentioned: Insider Secrets: https://www.youtube.com/watch?v=1pHvLbz5PG4&t=906sSara Shikhman Interview: https://youtu.be/TbuVceAgX4w?si=XWwiCWahBobfbL5VIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing