In this episode of the Measure Success Podcast, Carl sits down with digital marketing expert Dave Burnett to unpack the seismic shift happening in search and AI. Dave explains why Google is no longer the only place customers look for answers and how large language models are reshaping discoverability. He shares lessons from his own journey—partnership failures, business resilience, and recovering from a traumatic brain injury—and how those experiences shaped how he leads today.

Dave outlines the new rules of digital visibility, why PR is becoming essential, and how companies can position themselves to be found in AI-generated results. If your business relies on search, this episode gives you clear steps to stay ahead.

Listen now.