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Deploying Different Market Entry Strategies (Part 2) – Sabine Dupont and Florence Chua
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This podcast interview is Part 2 of a presentation entitled “Different Market Entry Strategies for China & Europe” presented at the ASAE Annual Meeting in Atlanta in August 2013 with SLAS CEO Greg Dummer and MCI Group's Sabine Dupont and Florence Chua. Part 2 provides an “in region” perspective shared by two leading consultants who drove the two different approaches needed by SLAS to promote market penetration. Visit MCI Group on http://GrowGlobally.org to learn more.
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