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Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144

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Manage episode 335719698 series 2506910
Content provided by Kevin Sanderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Sanderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.

In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports.

This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).

Connect with Steven

Connect with Kevin

  continue reading

115 episodes

Artwork
iconShare
 
Manage episode 335719698 series 2506910
Content provided by Kevin Sanderson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Sanderson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.

In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports.

This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).

Connect with Steven

Connect with Kevin

  continue reading

115 episodes

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