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Episode 554 - The Images, Symbols, And Gestures That Trigger Distrust

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Manage episode 473753632 series 1330443
Content provided by Kurt Mortensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kurt Mortensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines’ strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move.

Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity.

Random Acts of Kindness Make a Bigger Splash Than Expected

Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively.

Offer of the week

  continue reading

556 episodes

Artwork
iconShare
 
Manage episode 473753632 series 1330443
Content provided by Kurt Mortensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kurt Mortensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the focus is on subconscious triggers and how symbols, images, and gestures can influence feelings and behaviors. Kurt discusses how different gestures and symbols can have varied meanings across cultures, like the thumbs up or the okay sign, and their potential impacts. The episode also explores a case study involving Delta Airlines’ strategy to offer compensation following an incident, analyzing whether it was good PR or a legal move.

Additionally, a scholarly article on acts of kindness is examined, highlighting how we underestimate the positive effects of generosity.

Random Acts of Kindness Make a Bigger Splash Than Expected

Kurt then provides insights into how marketers use symbols like smiling faces, hearts, and green check marks to create positive emotions and how certain negative images like cracks or dark spaces can deter trust and confidence. There is also advice on choosing the right images for personal branding and marketing to boost persuasion and influence effectively.

Offer of the week

  continue reading

556 episodes

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