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The One Marketing Shift You Can’t Ignore in 2026

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Manage episode 520000127 series 3484351
Content provided by Frank & Maven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank & Maven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Short-form video isn’t just for influencers anymore.
If you run a service-based business, ignoring it might be the most expensive mistake you make in 2026.
In this Maven Monday, Brandon and Caleb break down a surprising shift that’s quietly reshaping how real customers search, choose, and trust local businesses.
This isn’t about trends, dances, or overnight fame. It’s about a simple strategy business owners can use to get seen, get remembered, and get picked… without spending more on ads.
Inside this episode:
• Why short-form video suddenly matters for every local business
• The overlooked reason your competitors are getting found faster
• How small, scrappy videos can outperform polished campaigns
If you’ve ever wondered how to show up online without feeling salesy or silly, this conversation will point you in the right direction — and help you step into a huge opportunity before the crowd catches on.
#MavenMarketingPodcast #ShortFormVideo #SmallBusinessMarketing #MarketingPlan2026
For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

  continue reading

Chapters

1. Flannel Jokes And Marketing Season (00:00:00)

2. Planning For 2026 And Maven Method (00:00:39)

3. Short Form Video Takes Center Stage (00:02:10)

4. Search Shift: TikTok, Instagram, Google (00:03:32)

5. Efficiency And CPMs Explained (00:06:20)

6. Algorithm Favors What You Watch (00:09:08)

7. Five Winning Video Types (00:12:20)

8. Hooks, Pacing, And Story Craft (00:21:04)

9. Gear, Workflow, And Weekly Cadence (00:24:20)

183 episodes

Artwork
iconShare
 
Manage episode 520000127 series 3484351
Content provided by Frank & Maven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank & Maven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Short-form video isn’t just for influencers anymore.
If you run a service-based business, ignoring it might be the most expensive mistake you make in 2026.
In this Maven Monday, Brandon and Caleb break down a surprising shift that’s quietly reshaping how real customers search, choose, and trust local businesses.
This isn’t about trends, dances, or overnight fame. It’s about a simple strategy business owners can use to get seen, get remembered, and get picked… without spending more on ads.
Inside this episode:
• Why short-form video suddenly matters for every local business
• The overlooked reason your competitors are getting found faster
• How small, scrappy videos can outperform polished campaigns
If you’ve ever wondered how to show up online without feeling salesy or silly, this conversation will point you in the right direction — and help you step into a huge opportunity before the crowd catches on.
#MavenMarketingPodcast #ShortFormVideo #SmallBusinessMarketing #MarketingPlan2026
For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!

Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

  continue reading

Chapters

1. Flannel Jokes And Marketing Season (00:00:00)

2. Planning For 2026 And Maven Method (00:00:39)

3. Short Form Video Takes Center Stage (00:02:10)

4. Search Shift: TikTok, Instagram, Google (00:03:32)

5. Efficiency And CPMs Explained (00:06:20)

6. Algorithm Favors What You Watch (00:09:08)

7. Five Winning Video Types (00:12:20)

8. Hooks, Pacing, And Story Craft (00:21:04)

9. Gear, Workflow, And Weekly Cadence (00:24:20)

183 episodes

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