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Do Radio Ads Still Work?
Manage episode 507920558 series 3484351
Radio advertising: dead relic of the past, or secret weapon hiding in plain sight?
We tested the hype, the hate, and the hard numbers, without picking a side.
This episode dives into what most marketers miss about audio, how to tell if your brand should even touch radio, and the one buying mistake that quietly kills campaigns.
In this episode:
- The media metric that can flip your budget math
- “Targeting” vs. being remembered
- The brain quirk audio exploits (and how to script for it)
- A simple station plan most reps won’t pitch you
Curious whether radio belongs in your mix, or how to make it pay back faster? Hit play.
For entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
Chapters
1. Maven Monday Introduction (00:00:00)
2. Radio Listenership Statistics (00:02:58)
3. The Psychology of Audio Marketing (00:08:11)
4. How Radio Works for Tomorrow Customers (00:14:42)
5. Radio Campaign Strategy and Budgeting (00:24:41)
6. Real Success Stories and Sample Ads (00:34:03)
7. Final Thoughts and Call to Action (00:42:43)
177 episodes
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