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MBS943 - The Human Touch: Building Authentic Brands in the Age of AI with Todd Duff

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Manage episode 515586861 series 1001742
Content provided by www.MattBrownShow.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by www.MattBrownShow.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode, Matt sits down with Todd Duff, Founder and CEO of Innovations Branding House, a creative agency that has been shaping brands for over 25 years. Together they explore what truly makes a brand authentic in a world where AI tools can generate strategies, copy, and visuals in seconds. Todd shares insights on how trust, emotion, and human connection still define powerful branding, even as artificial intelligence transforms the creative process.
The discussion dives into how agencies can use AI responsibly, the importance of crafting meaningful prompts, and why “garbage in, garbage out” applies more than ever. Todd also reflects on building long-term relationships, staying curious after decades in business, and what the next generation of marketers will need to thrive in an AI-powered world.

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  continue reading

899 episodes

Artwork
iconShare
 
Manage episode 515586861 series 1001742
Content provided by www.MattBrownShow.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by www.MattBrownShow.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode, Matt sits down with Todd Duff, Founder and CEO of Innovations Branding House, a creative agency that has been shaping brands for over 25 years. Together they explore what truly makes a brand authentic in a world where AI tools can generate strategies, copy, and visuals in seconds. Todd shares insights on how trust, emotion, and human connection still define powerful branding, even as artificial intelligence transforms the creative process.
The discussion dives into how agencies can use AI responsibly, the importance of crafting meaningful prompts, and why “garbage in, garbage out” applies more than ever. Todd also reflects on building long-term relationships, staying curious after decades in business, and what the next generation of marketers will need to thrive in an AI-powered world.

Support the show

  continue reading

899 episodes

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