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MBS938 - The AI Advantage: AI vs SEO: How Businesses Stay Visible in the Age of AI Search
Manage episode 513218630 series 2855864
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The SEO playbook is being rewritten. Matt Brown welcomes Charlie Marchant, CEO of Exposure Ninja, to explore how large language models and AI-driven search tools are transforming online visibility.
They discuss why enterprise brands are already investing in AI optimization, what strategies actually work for AI discoverability, and how sentiment, data, and credibility now play a bigger role than ever.
It’s a deep dive into the future of marketing, where content must speak to humans and machines alike.
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