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In this episode of The AI Advantage, Matt Brown is joined by Ben Foster, CEO of SEO Works, to unpack the real impact of artificial intelligence on digital marketing. With more than 15 years of experience helping ambitious SMEs and leading brands grow online, Ben brings a seasoned perspective to one of the hottest debates in business today: how much of search engine optimization and pay-per-click advertising is truly being transformed by AI, and how much is just hype.
Together, Matt and Ben explore how AI has quietly powered pay-per-click campaigns for years, why large language models like ChatGPT and Perplexity are changing search habits without replacing Google, and what credibility signals businesses should be building across platforms such as YouTube, LinkedIn, podcasts, and PR.

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