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In this episode of The AI Advantage Series, Matt Brown speaks with Peter Docker and Ashleigh Riddle of Jump Seat Leadership about the role of fear and trust in AI adoption.

They introduce the idea of the fear quotient—how threats to life, livelihood, status, or reputation trigger fear—and why so many executives are struggling to lead through the uncertainty around AI. They argue that extraordinary outcomes are impossible when teams operate from fear, and they share practical ways leaders can reframe the conversation.

From replacing fear with a love for something greater, to shifting from purpose to commitment, to rethinking VUCA as velocity, unity, consistency, and adaptivity, Peter and Ashleigh offer a playbook for building cultures that lean into AI rather than resist it. This is a conversation about creating the conditions where people choose to step forward—even when the path ahead is unclear.

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