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MBS913 - The AI Advantage: Scale by Choice, Not by Default with Shay Prosser
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What does it really take to build a business with lasting value?
In this episode of The AI Advantage Series I sat down with Shay Prosser, CEO of North 12 Partners. We spoke about what it means to decide when enough is truly enough, how to build a company that holds value beyond the owner, and how to approach succession and long-term planning with clarity. Shay also explains where AI adds real leverage, from sharpening targeting to accelerating research and supporting smarter go to market strategies.
Shay shares why growth should never happen by default and how intentional choices can help leaders design businesses that support both financial success and personal freedom.
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