Today, I’m joined by Kate Borodich, CEO of Drinkit, a digital-first coffee shop chain. After building and eventually closing the Dodo Pizza UK business as its COO, Kate moved to Dubai to start again — this time with a bold idea to merge coffee culture and technology.

In this episode, Kate shares what it really takes to enter one of the most competitive F&B markets in the world. We talk about the mindset behind launching from scratch, how to win your first clients when giants like Starbucks and Costa dominate the scene, and why innovation isn’t always about technology, but about staying consistent, persistent, and, most importantly, human.

Kate also opens up about leadership, transparent communication, and the future. Her story is a masterclass in resilience and creative problem-solving for anyone dreaming of turning an idea into a brand that stands out.

If you’ve ever wondered what it takes to launch and grow a business in a rival, fast-moving landscape, this conversation will show you the reality behind the success.

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