Episode 31: "Sign Blind — Why We Ignore Road Signs (and How to Read Them Better)"

Exploring the psychology behind "sign blindness" and why drivers miss 70% of highway signs despite looking directly at them. This episode covers:

• The science of highway sign design - How Highway Gothic font and the 2.5-second processing rule at 65 mph shape federal sign standards
• Psychology of sign blindness - Cognitive load, expectation bias, GPS dependency syndrome, and information overload affecting driver attention
• Florida's innovative sign systems - Destination-based signing, lane diagrams, and color-coding that reduced wrong-way incidents by 78% at major interchanges
• Professional sign reading techniques - The mile-out strategy, lane diagram decoding, color code systems, and gradual positioning methods
• Special situation navigation - Construction zones, multi-destination exits, and weather impact on sign visibility (60% reduction in heavy rain)

Key insight: Active sign scanning every 8-10 seconds reduces missed exits by 73%. Signs aren't decorations—they're roadmaps to safer driving when properly understood.

Hashtags

#RoadSigns #SignBlindness #HighwaySigns #TrafficEngineering #DrivingTips #Navigation #HighwaySafety #FloridaHighways #GPSDependency #DriverEducation

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