In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something every online brand needs but few truly understand, getting your books right from day one.

Arthur shares how he went from selling newspapers as a teen to building a bookkeeping firm focused entirely on eCommerce brands. He explains why messy books can cost you big when it comes to funding, exits, or tax season, and why tools like QuickBooks Online and TaxJar are non-negotiable for keeping things clean and compliant.

They discuss common mistakes brands make, how to actually understand your profit and loss, and what to track if you want real clarity on cash flow. Arthur also covers how software can simplify complex sales tax rules across states and how eCommerce owners can use data to make smarter decisions.

If you have ever wondered whether your numbers are telling the real story of your business, this episode is worth a listen.

Website: https://www.vimmi.net

Email us: [email protected]

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Arthur Glinkin, Founder at S & G Bookkeeping

Arthur Glinkin’s LinkedIn | S & G Bookkeeping

Watch the full Youtube video here:

https://youtu.be/m156avVLqQU

Takeaways:

• Discipline is key in accounting and bookkeeping.
• E-commerce bookkeeping presents unique challenges.
• Sales tax compliance is crucial for e-commerce businesses.
• Understanding financial statements is essential for decision-making.
• Clean books are necessary for attracting investors.
• Data-driven advisory helps in optimizing expenses.
• QuickBooks Online is a recommended accounting software.
• Emerging tools are shaping the future of e-commerce accounting.
• A good tech stack simplifies financial management.
• Client engagement is about providing value and support.

00:00 Introduction to E-commerce Bookkeeping

02:06 The Importance of Discipline in Accounting

04:02 Common Bookkeeping Mistakes in E-commerce

08:39 Understanding Financial Statements

12:47 The Role of Bookkeeping in Scaling and Exits

15:16 Data-Driven Advisory for Financial Decisions

17:15 Recommended Financial Tech Stack

21:20 Emerging Trends in Accounting Technology

22:54 SNG Bookkeeping's Ideal Client Engagement

24:36 Onboarding Process for New Clients

26:36 Conclusion and Resources