Managing Rights And AI In Modern Advertising With Rori Floyd And Mark Egmon Master Your Craft podcast

Managing Rights and AI in Modern Advertising With Rori Floyd and Mark Egmon

8d ago 8:21

Content provided by Cast & Crew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cast & Crew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Content is being created faster than ever, which means it’s critical to manage rights and protect every asset.

In this episode, we talk with Rori Floyd and Mark Egmon from The TEAM Companies to discuss the challenges advertisers face with AI, offshore production, and rights management. They also share how expert business affairs help keep content safe and compliant in today’s fast-moving advertising world.

Key insights from this episode:

The impact of AI on commercial advertising
How offshore production affects the marketing ecosystem
The increasing complexity of rights management

Chapters:

(00:00) Meet Rori Floyd and Mark Egmon

(00:58) The shift towards AI and offshore production

(03:03) The complexity of rights management

(06:13) How advertisers are dealing with business affairs

Follow us on our socials:

Learn more on https://castandcrew.com/

Facebook: https://facebook.com/CastCrew

Instagram: https://instagram.com/castandcrewllc/

LinkedIn: https:/linkedin.com/company/castcrew/

X: https://x.com/CastAndCrewNews

2 episodes