Ever wonder if it's really possible to land brand deals without a big following? In this heartwarming and inspiring episode, Amy chats with Kaitlin Hippley, a Master the Media student, hospital dietitian, and mom of two, who did just that, landing a $15,000 partnership just one month after joining the program. Kaitlin shares her honest journey: from feeling lost in the “mom bubble” to finding something that was truly hers again. She opens up about her doubts, how she built a media kit from scratch (using family photos!), and why you don’t need to be on Instagram to work with brands. If you've been craving something more in your career or just need a little encouragement, Kaitlin’s story is the perfect reminder that it's never too late to go after what lights you up.
Kaitlin Hippley, M.Ed., RDN, LD, CDCES is a registered dietitian and licensed dietitian with a Master’s degree in education. She is also a Certified Diabetes Care & Education Specialist who works with metabolic and diabetic patients in an outpatient hospital setting. Beyond her clinical work, Kaitlin contributes expert nutrition insight to national media outlets such as Eating Well and VeryWell Health. As a mom of two young children, she focuses on balancing her full-time role with family life while growing her professional presence in the nutrition field.
Connect with Kaitlin:
IG: https://www.instagram.com/kaitlintherd/
Grab the FREE pricing guide: https://masterthemedia.co/pricing-guide/
Episode highlights:
(0:00) Intro
(1:59) Meet Kaitlin: dietitian, mom of two, and first-time podcast guest
(3:04) Life after maternity leave and the feeling that sparked a change
(4:35) How a free masterclass (and a little competitiveness) changed everything
(7:40) Starting with no website, no social media, and making it work
(9:26) Landing a brand deal just one month in
(10:24) What brand partnerships actually looked like for her
(13:55) How a casual tip turned into a $15K opportunity
(19:41) Fitting brand work into life with a full-time job and two little ones
(21:58) How she approached it with her employer (and why it worked out)
(24:47) Getting featured in top media outlets without burning out
(26:13) Kaitlin’s heartfelt advice for anyone thinking about taking the leap
(28:50) Where to find and support Kaitlin as she grows her platform
(29:52) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

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