In this episode of Master the Media, I’m sitting down with my friend and fellow dietitian Chrissy Carroll to talk about something that’s on everyone’s mind: AI. What’s it really doing to our media landscape, and how does it affect things like blog traffic, media features, and getting found online? Chrissy’s been in the blogging and digital space for over a decade, and she breaks down what’s changing with Google search (hello, AI answers stealing clicks), how media mentions still matter, and how we can all use AI tools in smart, responsible ways without losing our own voices. If you’ve been feeling unsure about how to work with AI or whether you should at all, this chat will give you clarity, encouragement, and plenty of actionable tips.
Chrissy Carroll, MPH, RD, is a registered dietitian, marathoner, and longtime blogger who’s been working in the digital media space since 2010. She's the creator behind Snacking in Sneakers, a blog that blends nutrition and fitness advice for runners and triathletes, and she also runs Build a Wellness Blog, where she helps fellow health professionals grow their online businesses with blogging, SEO, and smart use of AI. Chrissy has a passion for helping others turn their expertise into sustainable, income-generating platforms, and she’s known for making even the most technical topics (hi, AI!) feel fun and doable. When she’s not writing or coaching, you can find her logging miles on the road or hanging out with her husband, son, and rescue pup.
Connect with Chrissy:
Website: https://buildawellnessblog.com/
Facebook: https://www.facebook.com/groups/buildyourblogtoday
Catch the Masterclass Replay: http://masterthemedia.co/replay
Episode highlights:
(0:00) Intro
(2:09) Who is Chrissy Carroll?
(3:55) What’s happening with AI tools, like Sora and ChatGPT
(6:57) Why Google traffic is shrinking and what zero-click searches mean
(8:39) Do media mentions still matter for SEO in the age of AI?
(13:49) Should you use AI to respond to media queries?
(16:03) How AI “hallucinates” and why that’s risky
(20:53) Why AI isn’t great at keyword research or stats (yet)
(23:46) Best AI tools: ChatGPT, Perplexity, Claude, GenSpark & more
(27:54) How to write better AI prompts
(30:16) What’s next for AI and the future of media
(35:44) The importance of adaptability in media careers
(37:13) Ethical questions and staying informed on AI policies
(38:08) Where to find Chrissy Carroll online
(39:11) Outro

• Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy
• Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569
• Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623

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