Built To Last: A Decade Of Walk Fresh With Lethabo Mokoena MASHSTARTUP podcast

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Built to Last: A Decade of Walk Fresh with Lethabo Mokoena

24h ago 1:05:53

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What does it take to build something that lasts — not just in profit, but in purpose?

Lethabo Mokoena, the founder of Walk Fresh, unpacks the lessons, phases, and grit behind building a township-born business that’s stood the test of 10 years.

What began in a backyard in Daveyton is now a movement, a trusted brand, and a symbol of what’s possible when vision meets relentless execution. Lethabo reflects on how Walk Fresh grew from a local sneaker-cleaning hustle into a nationally respected company with commercial products, collaborative campaigns, and cultural relevance — all while staying rooted in community.

This is more than a business story. It’s a story of impact.

In this conversation, we explore:

The unseen work and mindset it takes to build over a decade
How township businesses can scale without losing their soul
The culture and economy of sneaker care in South Africa
Walk Fresh’s expansion, product innovation, and ecosystem thinking
The power of building infrastructure in overlooked spaces

Lethabo’s tone is honest, grounded, and clear: greatness doesn’t come from hype — it comes from discipline, community, and staying true to your 'why'. His story is a blueprint for entrepreneurs looking to build something real, relevant, and rooted.

If you're serious about business as a tool for transformation, this is the episode to tune into.

This is how you build something that lasts.

140 episodes

#South Africa Entrepreneur #Business #South Africa #Lutcha #Problem Solvers